I recently completed my Dissertation in order to become an Individual Staffing Master. This qualification is awarded by APSO – the Federation of African Professional Staffing Organisations. This was long process that involved many hours of setting up online surveys and analysing the results. Here is my abstract from the study:

The effect of social media on the South African Recruitment Industry was studied for two reasons. Firstly, people use social media in many different ways but these can all have an impact on their careers. Secondly, a major change in the way talent is attracted, and recruited, in South Africa has been observed in the last ten years in this fast-paced, ever-evolving industry. The aim of this study was to gain a greater understanding of how job seekers view their social media platforms and the impact these have on their careers. In addition, the study was designed to obtain a better understanding of how Talent Acquisition Specialists viewed these platforms and how many Talent Acquisition Specialists were using these platforms to improve and streamline their daily recruiting activities. The study was conducted using Survey Monkey and both job seekers and Talent Acquisition Specialists were targeted. Results indicated that job seekers view LinkedIn as by far the most popular social media platform to enhance their careers, with LinkedIn also widely used by the Talent Acquisition Specialists. The surveys also showed that career portals still play a large role in the South African Recruitment landscape, although there is definite requirement for employers to have a career’s page on their own website too. More companies are thus understanding the importance of having a good social media presence and how this can add value to their business by helping them to attract a higher calibre candidate.

This is a 60 page document so I have posted a link to the study so you can learn more about my findings: https://drive.google.com/file/d/0B0Ecn9xouybeUHJmakNrQVRjd28/view?usp=sharing

I hope you enjoy reading my research and seeing the conclusions that we could draw from this study. Please leave your comments below as I would love to hear your thoughts:


Leave a Reply

Your email address will not be published. Required fields are marked *